Our fashion label Aravind Criton, recently had the honour of being featured by a leading mainline publication. We were approached by The New Indian Express, who were keen to feature us in their weekly supplement Indulge; as one of the upcoming women's-wear fashion labels from Bangalore.
It is the dream of every creative brand to be able to share their story. And we thought that it was a great opportunity for us to put forth our perspective on concept led fashion.
The interview was conducted by Rashmi Rajagopal, who is the Sub editor-features at the daily. As we sat down to talk about our philosophy and vision over a cup of coffee, the conversation touched many aspects, which are otherwise less obvious, that make our brand truly unique.
The article talks about our emphasis on concept driven fashion design that is more contemporary.
We were also able to talk about our forthcoming initiative on aiding Cancer research. An entire collection of 20 womenswear shirts featuring abstract forms, created by manipulating the very fabric used to create each piece. The profits from this collection of shirts would be directed towards a credible organisation which works for this particular cause along with a decision to give part of all our proceeds to the cause.
To read the full story, click here.